Reflecting on 2020

Reflecting on 2020

What a year it’s been! We started it as we do every year, by exhibiting at the world’s largest toy trade fair in Germany, for 5 days. There we received a great response to our toys from buyers across the globe. COVID hadn’t hit Europe yet – it was only...
I’m Fed Up. A Star is Born… Part 2

I’m Fed Up. A Star is Born… Part 2

So, as mentioned in Part 1, an idea comes to me, I conceptualise it, I design it, I get samples made, I go back and forth from the factories – this process can take anything from 6 months to over a year – it’s hard work! And then someone thinks they’re...
A Star is Born…. Part 1

A Star is Born…. Part 1

I thought I’d give you an insight into how I come up with my concepts and ideas, and a taste of a typical but not always straightforward journey from concept to shelf! On Monday 19th December 2016, at 1am in the morning, I very excitedly sent an email to my factory in...

Penny Appeal – Gambia Safeguarding Statement

Unfortunately one of our charity partners has had allegations brought against them and whilst we are taking this very seriously, we equally have to give all parties a chance to explain their case whilst a full and transparent investigation has been undertaken to...
Queen’s Award for Enterprise Winners!

Queen’s Award for Enterprise Winners!

The Desi Doll Company wins Queen’s Award for Enterprise A North London based company has been honoured with a Queen’s Award for Enterprise for International Trade 2020. The Queen’s award for enterprise is the most celebrated accolade in the country that a...