I’m Fed Up. A Star is Born… Part 2

I’m Fed Up. A Star is Born… Part 2

So, as mentioned in Part 1, an idea comes to me, I conceptualise it, I design it, I get samples made, I go back and forth from the factories – this process can take anything from 6 months to over a year – it’s hard work! And then someone thinks they’re...
A Star is Born…. Part 1

A Star is Born…. Part 1

I thought I’d give you an insight into how I come up with my concepts and ideas, and a taste of a typical but not always straightforward journey from concept to shelf! On Monday 19th December 2016, at 1am in the morning, I very excitedly sent an email to my factory in...