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A MOTHER. A NEED. A NEW KIND OF ΤΟΥ.

She couldn't find toys that made faith feel fun. So she created them.

Desi Doll began with one mother's wish: to help her children love learning about Islam through the joy of play.

Meet Aamina & Yousuf Meet Aamina & Yousuf

FOUNDED 2008

One mother's idea

QUEEN'S AWARD

International Trade 2020

LOVED WORLDWIDE

Faith-filled play for families

More than toys. Friends who help children learn.

Faith becomes easier to remember when children can press, listen, repeat and play.

Desi Doll Company

It started with her own children

Farzana was a mother of three, working in investment banking and managing the everyday rush of family life. She wanted her children to grow up loving their faith.

But the playful Islamic learning toys she searched for simply were not there.

She knew Muslim children deserved better.

THE TURNING POINT

From investment banking to the toy aisle

Farzana left her City career and stepped into a world she had never worked in before. She learned product design, manufacturing, safety and retail-building every decision around Muslim families.

Desi Doll Company

More than toys. Friends who help children learn.

Faith becomes easier to remember when children can press, listen, repeat and play.

Desi Doll Company

Aamina and Yousuf were created to make Islamic learning feel natural and joyful.

PRESS

Simple interactive buttons

LISTEN

Quran, duas and Islamic phrases

LEARN

Arabic and English together

LOVE

A familiar friend to return to

Why this mission matters

Children feel seen

Familiar names, clothing and stories help Muslim children recognise themselves.

Faith becomes joyful

Islamic learning becomes part of playtime, bedtime and everyday family life.

Learning stays with them

Sound, repetition and emotional connection help children remember.

One idea became a growing world of play

Winner of the Islam Channel Businesswoman of the Year award.

Where it started

New friends. The same mission.

Desi Doll Company

A proud moment for Farzana-and her community

Queen's Award for Enterprise: International Trade, 2020

"A proud moment for me, my family, my colleagues and my community."

Desi Doll Company
Desi Doll Company
Desi Doll Company
Desi Doll Company
Desi Doll Company

THE MISSION IS STILL THE SAME

Make learning about Islam feel joyful.

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