Celebrating 3 Years in Selfridges Stores!

Celebrating 3 Years in Selfridges Stores!

Three years ago, we launched our Islamic toys in Selfridges. It was a moment that felt like a dream come true, seeing representation for Muslim children in one of the UK’s most iconic stores. Yet behind the shelves, what many don’t see are the long nights, the...
Celebrating International Women’s Day

Celebrating International Women’s Day

International Women’s Day is a day where women’s achievements are celebrated across all fields. It’s about valuing oneself and realising one’s full potential – and so today I unapologetically celebrate me! Today I throw imposter syndrome out of the window! I’ve...