Reflecting on 2020

Reflecting on 2020

What a year it’s been! We started it as we do every year, by exhibiting at the world’s largest toy trade fair in Germany, for 5 days. There we received a great response to our toys from buyers across the globe. COVID hadn’t hit Europe yet – it was only...
I’m Fed Up. A Star is Born… Part 2

I’m Fed Up. A Star is Born… Part 2

So, as mentioned in Part 1, an idea comes to me, I conceptualise it, I design it, I get samples made, I go back and forth from the factories – this process can take anything from 6 months to over a year – it’s hard work! And then someone thinks they’re...
A Star is Born…. Part 1

A Star is Born…. Part 1

I thought I’d give you an insight into how I come up with my concepts and ideas, and a taste of a typical but not always straightforward journey from concept to shelf! On Monday 19th December 2016, at 1am in the morning, I very excitedly sent an email to my factory in...
ASDA Store List

ASDA Store List

In preparation for Eid, our Arabic Alphabet Fun Dough and Arabic Alphabet Wooden Puzzle will be available at the following ASDA stores around the United Kingdom!     Store Location BOLTON DAGENHAM GRAVESEND SLOUGH CHADDERTON WALLINGTON LOWER EARLEY ST...