Farzana Rahman wins Business Woman of the Year

Farzana Rahman wins Business Woman of the Year

Wow! I was honestly blown away and honoured to have won “Business Woman of the Year Award” at the Islam Channel Business Awards last Friday evening! Al Hamdulillah. I’m absolutely chuffed that the hugely accomplished panel of 12 Independent Judges headed...
Find Desi Doll Company Dolls at Selfridges!

Find Desi Doll Company Dolls at Selfridges!

We’ve got something exciting to share with you ⭐️⁠ Imposter Syndrome stopping you from moving forward in your business? Please don’t let it stop you. Who would have thought the day would come where we would see our toys available to buy in...
Reflecting on 2020

Reflecting on 2020

What a year it’s been! We started it as we do every year, by exhibiting at the world’s largest toy trade fair in Germany, for 5 days. There we received a great response to our toys from buyers across the globe. COVID hadn’t hit Europe yet – it was only...
I’m Fed Up. A Star is Born… Part 2

I’m Fed Up. A Star is Born… Part 2

So, as mentioned in Part 1, an idea comes to me, I conceptualise it, I design it, I get samples made, I go back and forth from the factories – this process can take anything from 6 months to over a year – it’s hard work! And then someone thinks they’re...
A Star is Born…. Part 1

A Star is Born…. Part 1

I thought I’d give you an insight into how I come up with my concepts and ideas, and a taste of a typical but not always straightforward journey from concept to shelf! On Monday 19th December 2016, at 1am in the morning, I very excitedly sent an email to my factory in...