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Ramadan Goals 2021

Ramadan Goals 2021

Wow! - Ramadan goals! Everyone’s talking about them! I thought I should get planning, put pen to paper. There seems to be an endless amount of journals around...

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Reflecting on 2020

Reflecting on 2020

What a year it’s been! We started it as we do every year, by exhibiting at the world’s largest toy trade fair in Germany, for 5 days. There we received a great response to our toys from buyers...

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I’m Fed Up. A Star is Born… Part 2

I’m Fed Up. A Star is Born… Part 2

So, as mentioned in Part 1, an idea comes to me, I conceptualise it, I design it, I get samples made, I go back and forth from the factories - this process can take anything from 6 months to over a...

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A Star is Born…. Part 1

A Star is Born…. Part 1

I thought I’d give you an insight into how I come up with my concepts and ideas, and a taste of a typical but not always straightforward journey from concept to shelf! On Monday 19th December 2016,...

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